As stated on their website, Google's mission is to "organize the world's information and make it universally accessible and useful."
As that may appear to be a noble quest, the Google machine is easy to manipulate. For a perfect example, proceed to Google and enter the phrase "miserable failure".
The #1 result links to the bio page of George W. Bush. Whether or not you agree with that statement is for political discussions, and I'm not getting into that here.
Point is, the results for that phrase were achieved because of one simple reason.
That's right, you'll hear many arguements about content being king and linking is queen. While I do agree with that from a user perspective, it's not true for SEM purposes.
Google's approach on this is that if you have more links pointing to your site than your online competition, your page must be more important that all the other 20 billion known web pages on the Internet.
The site with more links pointing to it, which would be mine.
Links, links and more links....
Paul Bliss
seoforgoogle.com
